Which term describes the bias that can hinder effective cross-cultural interactions?

Ethnocentrism is the term that describes the bias where individuals assess other cultures primarily from the perspective of their own, often considering their own cultural norms as superior. This mindset can significantly hinder effective cross-cultural interactions, as it leads to misunderstanding, misinterpretation, and a lack of respect for the practices and values of other cultures.

When individuals exhibit ethnocentrism, they may dismiss or devalue the beliefs and behaviors of others, which can create barriers to communication and collaboration. Recognizing and addressing this bias is essential for fostering positive relationships in diverse cultural settings.

While other terms like cultural bias and relativism might touch upon aspects of cultural perception, ethnocentrism specifically embodies the idea of superiority and can create the most substantial obstacles to understanding and engaging with different cultures effectively.